Moxin Xu
Selected Work 

Graphic designer specializing in comprehensive design solutions across editorial, branding, and beyond.

Graphic Designer @HFRA, New York, 2023-2024
Freelance & Design Assistant, New York, 2023
Logo & Brand Identity @SmartMi, Beijing, 2022
Web Design @ Jya, Beijing, 2021

Parsons School of Design, New York, 2023
BFA Communication Design
say hi





Editorial Design
Information Design

Brand Identity
Logo Design

Web Design
Product Photoshppt

Editorial Design

After Belonings

Omni Studio


Middle of the Night


  • 2024
  • Branding, Logo design

After Belongings

  • 2023
  • BFA Thesis
  • Editorial  Design, Information Design
  • Typeface: Nuances, Univers

  • After Belongings delves into how individuals achieve inner peace by creating and discovering space, whether physically or mentally, through the use of their personal belongings. The book features subtle and sophisticated typography, complemented by a thoughtfully designed grid system, white spaces, and delicate thin lines.

Omni Studio

  • Personal Work
  • Logo Design, Branding

  •        OMNI Studio aspires to be the resonating force in the well-composed symphony of your life, curating a distinct lifestyle experience tailored for the young and discerning. With an eye for detail and a pulse on what's audaciously designed and trend-setting, we offer a unique range of high-quality skincare, makeup, apparel, and home decor. 


@Jya Air Purifier
  • Client work 

    Middle of the Night
  • 2022
  • Personal Work
  • Editorial Design

    Middle of the Night is a book created to make an immersive experience of visiting a museum for the readers. It holds an art exhibition and collects artworks on the theme "dream" by four artists. Each artist has their own sections (exhibition rooms) that are intended to be arranged differently from the others to display their unique works.

    Saddle Stitch.